ALFA MEETING IN MADRID

The Manuel de Falla Room and the Publishers Room of the SGAE headquarters in Madrid, will host on March 2 the International Meeting of Directors of Music Festivals for the launch of ALFA Alliance of Festivals and Artists, work team and quality seal created by ORFEUM Organization of European Music Festivals, organizing institution of the Universong – Canary Islands International Song Festival, the Viva la Música Festival and the Eurosingers Promotion Program – “Canarias Canta en Europa”, among others.

Professionals from Lithuania, Italy, Ukraine, Switzerland, Bulgaria, Portugal and Spain will discuss and give shape to the activities to be carried out and will be supervised by the International Advisory Committee, coordinated from the Canary Islands by the Orfeum Board of Directors http: // www .orfeum.com / team /, being one of the most important tools of ALFA, the FESTIVOX platform, for the promotion of festivals and artists, also created and managed by ORFEUM.

Cultural tourism, financing, unification of criteria and image, optimization and obtaining resources that make it possible to help in their artistic careers all participants in festivals and contests of music and dance under the seal of quality of ALFA and, also, the improvement and expansion of the diffusion channels to obtain a greater reach of the media and the audiences.